THE GENUINE FAKES is the new hope of powerpop in Sweden. Over a three-year period they have worked on their debut album, which will be released in the fall of 2010. ”When Reality Hits You”, the band's second single from the album is being released on August 20 as a free download through the band's website. Shortly it will also be available on iTunes and Spotify.
The Genuine Fakes consists of four young men with moustaches from Stockholm, Sweden. Singer and guitarist Joey Fake, bassist Morty Fake, drummer Johnny Fake and keyboardist Tommy Fake. They are cousins and second cousins and grew up in the industrial town of Fagersta, where the future holds but three choices for most citizens: take a job at the steel plant, become a criminal or start a band. The boys decided to follow in the footsteps of town mates The Hives and formed a band. Merging influences from the Swedish ”swindie” era of the 90's containing bands such as Popsicle, The Wannadies and Atomic Swing, with American powerpop bands like The Posies, Fountains of Wayne, Weezer and Jellyfish they've managed to create a fresh sound for the 21st century.
A SWINGIN' POWERPOP SINGLE.
The song which is now being released is yet another indication of the quality of the upcoming album. While the first single was more of a rocking swindie-popper, now The Genuine Fakes have mixed elements of Weezer and Jellyfish to come up with this catchy mid-tempo powerpop tune. The hook in the chorus is highly contagious! Don't say we didn't warn you. Singer Joey Fake describes the song: ”It's about the constant search for your place in life. Every now and then you reach a certain point where you feel disillusioned and reality catches up with you. In those moments you have to make a new game plan and try something different in order to go on. But, there's also the fear that in the grand scheme of things everything is pointless anyway, so why bother? And then you make a run for it!” In collaboration with Pristine Music the song is released as a free download in the format of your choice via the band's website (see link below). Shortly it will also be made available for purchase through digital stores such as iTunes and also for streaming on Spotify (distributed by Record Union).
Go get the free mp3 here!
The Genuine Fakes on MySpace. Official site.
